October 2009
1 post
Thoughts on Social-Media Revolution v. Advertising
So last night I was watching TV, critiquing commercials via my inner monologue, as per usual, when I noticed something which is likely glaringly obvious to many but which I had only just realized: there is a disparity, a huge one, between the “social media revolution” that we’ve been inundated with these last couple years and traditional advertising.
Television advertising has...
June 2009
4 posts
Thoughts on "Slow Marketing"
So I feel like this blog has been taking on a very negative tone, and I apologize for that. Perhaps it’s because of the hard economic times we live in, which seems very acute at the moment in the interactive/marketing realm, but there is a glimmer of hope on the horizon.
This article was published in Ad Age today, and I’m thankful that I’m not the only person that feels the...
Design With(out) Meaning
I’ve been getting steadily more aggravated lately with my own field. A few months back—usually the standard shelf-life of any interactive design trend—a number of agencies with high visibility began moving away from all flash agency sites in lieu of sites that, if not built on an actual blog platform, at the very least looked “bloggy”. Why? Well the reasons are legion, some of which being they...
Bad Design
Being an art director/designer at a small interactive shop, I get to interview my fair share of potential interns. It goes with the territory. But, recently I’ve become very disconcerted with a trend I see emerging from these interviews. Bad design. Now, yes, we’re talking about interns here who likely only have student work in their book so of course some of it is going to be very rough—that’s...
"Stay Current or Die"
I ran across this bit of insight from a user on site I frequent and must say I agreecompletely and have believed this for a while.
“Print, broadcast, interactive…I think all of these will soon be one cohesive medium. Technology changes everyday. Interactive is expanding rilly fast. UI doesn’t even touch the face of it and is such a broad topic.
Right now I think these things...